Innovations Conference 2018 — Beyond Flesch-Kincaid and Clicks: Rigorously Evaluating Your Content’s Impact

Creating and maintaining high-quality, self-help legal information content takes time. We measure and report on our content’s readability levels and usage, but are we doing enough to measure whether our content actually makes a difference? This session discussed Harvard Law School’s Access to Justice Lab’s use of randomized control trials to determine whether print and digital legal self-help information materials are effective in reducing default rates in debt collection cases, assisting in guardianship service of process efforts, and other issues. The panel then brainstormed how to incorporate the A2J Lab’s principles into projects.